5 Common Popup Mistakes You Should Avoid

It has been tested for a long time that popup windows are effective hints about any kind of info related with our site. These little helpers enable us to be in touch with people online. But we all know that the main purpose of popup use is to ask visitor to become your subscriber. But here we should keep in mind that only in case of good popups your visitor will trust you, filling his/her details. In order to have pleasant ones, there are some frequent mistakes you must avoid. “Good popups” do not bore page guests and are used for the right purpose.

With this post I am readying to speak about the main mistakes that many of us are doing. With this post I aim to help you avoid that kind of mistakes, to make better user experience.


The secret of Good Popup


An advanced popup is perfectly timed, have appropriate design fitting your site and testes of your audience. Before showing you the mistakes, let me notice some essential points that should know each of us when making a good pop-up. Let’s dive in:

  • Corresponds to the site content
  • Comes out after some time of user's visit
  • Supplies a promising offers (you can test it, to see what your visitors are interested in most of all)
  • Helps to make the visitor to stay longer
  • Do not com out often

In fact, a huge part of marketers use the mentioned tools for showing good ones their page guests. The most far-reaching is that they use them not just as a marketing tool, but also as a basic part of their webpage. I can confidently say, that marketers will approve popups play particular role in conversion increasing.


Common Popup Mistakes and Advices to Avoid


With that in mind, now come to find out the mistakes that costs you conversions.

Mistake 1: Not controlling Popup showing Time

When creating popups, it is one of the essential condition to choose proper time for its visit. Be sure that all marketers will approve this. If the popup visits too soon, the probability is too high that you will lose a visitor, as in that case you popup will annoy your guest and will become an obstacle for him/her. The same will happen when you make your popup visit too late, so you will lose the opportunity to make your guests see your inviting popups.

What to do?

There is not an exact time for popups visit, you just should try to comprehend what your guests are interested in, catch the time that they spend on your website, in other words, you need to understand how much time is required for your guest to get acquainted with the website content. Actually, it is proven that the right time for popup visit is 60 seconds after page-guest visit. In fact, 60 second are enough to completely understand your site. Then it will be more likely  that your offers will interest your guests.

Mistake 2: An incorrect Frequency for your Popup visit

Have you become to the idea that the more you will make your popups come out, the more benefits you will bring to your site? Let me say my opinion: it is not so. If you show them every 5 minute, for example, there is no doubt that your guest will become nervous and they just will click on X button to close your page. Or if you overuse your popups, showing them on all pages of your site, you will show non-friendliness of your site and you will lose a great amount of promising subscribers. So how to find a right frequency?

What to do?

You should respect your users choice, allowing them to choose accept your offer or not. The best solution will be only one popup visit for every new guest. If the guest returns, show your popup visit only after a week. So it will be better if you minimize your windows visit for the same user, making them come out once per week.

Mistake 3: Requesting too much information

Bear in mind that users are reluctant to give too much information on websites. So if you ask less information, you will have more chances that they will accept you offer. We all realize that based on our business, we have to know some information about our users. But everything should be within limits.

What to do?

It will be better that with you subscription offer the guests are asked just an email, not their name, surname, phone number and other annoying questions. This applies only to the one-step pop-ups.

As for multi-step pop/ups, after showing the first one, you are free to ask for other information. Come to see why: when you have an offer for your page guests, with the first popup they only have to choose Yes or No. After clicking on Yes, they will need to fill the additional boxes with their contact details.

Let me present you through the popups, that I have created for my online store with the help WordPress Popup Builder plugin. As it is seen below, I only ask my guests e-mail.

Now come to see another example of multi-step popup. Here for the first step I have asked my guests if they want to subscribe or not.

As they want to become my subscriber, they will click on Yes, and will pass to the second page to fill the rest of required information about them.

Mistake 4: Huge Popups with no visible Close button

When visiting  a site, we often face to large sized popup windows, that cover almost the whole content and do not let us to read it. But it is not enough, we can not find the X/Close button in order to close it. So nothing else is left to do but to leave the page.

What to do?

In order to stay away from these non polite pop-ups, you first step should be to find an appropriate plugin, which will give you all chances to customize your popup windows and give any design to them. One of such plugins is Popup Builder. It have all options to be the best solution for polite popup creating.

If you want that you popup will not annoy your guests, it will be better that they cover 20-30% of your page. Anyway, if your user is really interested in your content, he/she will not ignore your popup. So there is no need to overdo them. It will only the opposite result. The next important detail is the Close button, which should be fully usable and apparent.


Mistake 5: Presenting Bad offers

Regardless how beautiful is designed you popup, it will not have productive, if your offer is not so good and inviting. The offer should be particular, exclusive and provoking to awaken your guests interest. Your offers must be relevant, and they should be as promises. So if you offer something, bear in mind that you should do what you say. Just imagine that you are looking for dresses online, and after some time appears an attractive popup with offer “50% of evening dresses”. But when you want to see the offers, they are lacking. So do not disappoint your guests, they are your potential email list members.

What to do?

In order to achieve your goal, try to have such original offers, that are not available elsewhere. Apart from this, never repeat the same offer on the same page. If it did not give a result once, the second time will not change anything.

Now come to see some effective offer examples:

    • Exclusive Deals – If you want your guests sign up for your newsletter, show them the benefits that they will have. Offer them exclusive content, your website updates and many other unique proposals for your unique users.
    • Freebies For example you can suggest free shipping of a product, it will interest your page guests.


  • Discount coupons Who does not like discounts? It can be the best idea to offer your visitor inviting discounts for the product in which they are interested. It can be shown with percents, or in other way.


Alternatively, through popup windows you can just ask your visitors if they like your page or not, or just give them an interesting information about various thing. The choice is yours.

Have you seen other popop mistakes? You are free to comment them. We’ll discuss them together.