When it comes to WooCommerce businesses, what we mostly talk about is visits, pageviews, emails, leads, orders, sales and most importantly customers. All these things look at metrics in a collective way. But we rarely talk about an individual customer’s metrics such as their visits, pageviews, emails, leads, orders and sales.
The way to boost your WooCommerce business with personalized automation is to tap into a customer’s interests, attributes and behavior. This will make their interaction with your brand relevant to them throughout the customer journey – from your website, marketing campaigns to your ads and more. The more customized their experience, the more likely they’ll engage.
Here, the ultimate aim is to tweak your message depending on user types and their behavior displayed on all touchpoints, which includes the content of your website, popups and emails. This will result in a personalized message. In this way, marketing automation should be inclusive of multiple conditions in personalizing automation, not simply automating repetition and getting rid of legwork.
In this article, we’ll explain how to implement personalized automation to increase engagement, drive conversions and build loyalty with your WooCommerce shop visitors.
How to implement personalized automation in WordPress
In order to put personalized automation in practice on our WordPress website, we need a tool that provides the following features:
Unified and comprehensive
An automation tool that personalizes marketing activities should allow you to use personalized content throughout various channels that work in harmony with each other. Generally speaking, the tools that automate marketing only deal with one or two touchpoints at a time, which means that you’d be limited in customizing emails or the content of your site separately.
What’s even less common in the WordPress and WooCommerce world of disjointed marketing automation tools is one that is comprehensive and all-in-one. And those that are comprehensive are typically not natively built for WordPress.
The automation tool we’re after should allow us to create as many segments as the variety of our customers based on their attributes and behavior. An ideal tool offers a large variety of personal, contextual and behavioral filters to filter customers into segments.
Simple automation building
After making the segments, we need a way to build up automated personalizations that are executed whenever certain conditions are met. The best way to go about this is with the “IF this THEN that” rule. And it would be even more ideal if there wasn’t any coding that was needed.
In this post, we’ll be able to do all this using a tool called Growmatik, which will allow us to put personalized automations into practice. Growmatik functions as a marketing automation solution that takes information about user types and behavior and breaks them down into segments. It then further uses this info to tailor the customer experience throughout the main touchpoints.
Let’s get started with the two steps of creating personalized automation, and then I’ll provide 10 samples of personalized automation that every WooCommerce business requires.
Step 1 – Create segments
The first step in boosting your WooCommerce business with personalized automation is by creating the segments you’d like to personalize your content for. These will be the segments of WooCommerce customers or leads that matter to you based on the attributes and behavior you’re targeting.
- In the right sidebar in Growmatik, locate the people section and click on the Add Filter button.
- Find the filter you need for your segments from the 5 main categories. There are more than 50 attributes to choose from:
– Personal Details > Includes personal attributes of leads and customers such as name, location, gender, address and timezone and more.
– Referral > Includes attributes related to the referral source of the users. For example, direct, seach, social, domain and UTM parameters and more.
– Site Activity > Includes attributes related to the activity of leads and customers on your WooCommerce shop, such as landing page, visited pages, total visits, first and last visit date and more.
– Subscription > Includes attributes about subscription activity of the customers such as the subscription method and date, number of opened, unopened, clicked and unclicked emails and more.
– Shopping Activity > Includes attributes about shopping activity of the customers such as purchased items, number of orders, total order value, first and last purchase dates and more.
- You can use multiple filters to create compound filters by adding and/or between them. This helps to create more narrowed segments.
You can also use one of the preset segments such as active leads, potential customers, new customers, slipping customers and VIP customers on the left side to save time.
- Click on the Save Segment button to save your segment. You’ll be able set your segment as the condition to a personalized automation later on.
With your segments created, you are now ready to create a personalized automation for them in the next step.
Step 2 – Create a personalized automation for each segment
In Growmatik, to boost any WooCommerce business through personalized automation, we can create automations by using the “IF this THEN that” structure. Once the condition is triggered, the action will be executed.
For the IF section, you can add one of the preset segments mentioned earlier such as location, source, date and time, page visit, in-site or shopping behavior or all leads. Or, if you prefer, you can set the condition to be the custom segment that we illustrated in the first step.
In the THEN section, you can set actions such as personalize page, display popup, send email or show email.
Having created segments and personalizations for them, I’m offering 10 possible personalized automation tips to use in your WooCommerce website or inspire you for future personalizations.
10 effective personalized automations for your WooCommerce business
1- Personalize your homepage based on location or referring source
Your homepage is one of the main touchpoints your customers interact with across their lifetime.
You can personalize it by the country or region that matters to you or by a specific referring source such as Google Ads, social media or a certain website that sends you a noticeable amount of leads or conversions.
In Growmatik, you can define a location or source as a condition and set show page or personalize page as the action. The show page action will redirect your segment to a specific page (such as a totally different page you have created for that location or source) but personalize page action will dynamically personalize only a section of your default page without the need for a second page.
When using the personalize page action, Growmatik allows you to edit the existing page within a personalizer tool, which offers a handful of content types to add onto your page. You can also use dynamic content types that can be replaced by such values as customer name, daytime or UTM parameters inside URL.
For example, you could display a “Find the best second-hand furniture in Brussels” to someone who is referred by UTM_source=second hand furniture and lives in Brussels.
2- Display personalized greetings with name, date and time
Another great way to boost your WooCommerce business with personalized automation is by displaying personalized greeting messages on your homepage. For example, messages such as “It’s good to have you, John!” or “Good evening, John!’’ in which “John” and “Good Evening” are dynamically placed by Growmatik based on your customer’s personal details and local time.
For example, if you want to welcome all your leads with a greeting message that includes their name, in Growmatik, you can create a personalized automation rule with All Leads as the condition and Personalize page as the action. Within the personalizer tool, add your greeting message “Welcome Name!” to the hero section in which name is a dynamic placeholder for your lead name.
3- Show popups based on recent purchase or page visits
From the customer’s point of view, they will have a more positive experience if they are able to view products and information that they’ve been recently looking up online. You can appeal to your visitors by customizing your popups to show items related to your visitor’s recent purchases or their activity on your site.
In Growmatik, set Page Visit or User Behavior > Purchased as the condition and select the item or page that should trigger the popup when purchased or visited and then set Show Popup as the action. Choose one of the preset popup templates and then edit it the way you like, including the upselling item you’d like to suggest to your customer. Alternatively, you can use the Related Product element in the personalizer toolbox which will automatically place products based on the customer’s past purchase history.
4- Personalize call-to-actions based on important dates
In Growmatik, you also have the option to incorporate a call-to-action or popup that is set to significant occasions for a customer such as birthdays, the anniversary in which they registered on your site or some other holiday (Christmas, Black Friday, Halloween, etc.). You can also add a limited-time deal or coupon that has relevant symbols and offers discounts to your customers with their name on it.
In Growmatik, create a personalized automation with Date as the condition and Personalize as the action and personalize your page how you want with tailored messages such as “Happy Easter Jack!,” custom symbols and more.
5- Send personalized upselling and cross-selling emails
It’s a good idea to follow up with your customer after they’ve made a purchase with emails that aim to upsell or cross-sell. You can easily do this by including your upselling or cross-selling recommendations in the order confirmation email – or even as part of a different campaign. The key point to keep in mind here is that the items in the campaign are relevant to the customer.
In Growmatik create a personalized automation with User Behavior > Order Placed as the condition and Send Email as the action. In the email builder tool, you can use the related product element to automatically put related products based on your customer’s purchase history.
6- Send discount emails on important dates
Occasion-based emails are those that are sent out on specific days that hold relevance to your base, such as on a customer’s birthday or on Black Friday. Sending out these customer-specific emails on dates that hold importance is a great way to boost your WooCommerce business with personalized automation.
In Growmatik, create a personalized automation with Date as the condition and Send Email as the action. Select a preset email template and customize the email in the email builder. It’s a great idea to include dynamic elements such as the customer name and coupons exclusive to the important date you’re targeting. You can create functional coupons right from inside Growmatik’s email and popup builder tools. Once you insert the coupon element into the body of email, select it and adjust the discount options by clicking on the gear icon on top.
7- Welcome your new leads or customers
Sending out welcome emails is a great way to start a customer journey for a user that has just signed up. It can be a simple message that includes helpful links to your site, a detailed onboarding guide or anything that matches your goals and business type. You can also include an exclusive deal or discount to encourage your leads’s first purchase or further purchases of your customers.
In Growmatik, create a personalized automation by setting Order Placed as the condition (and set the number of orders to 1) and Send Email as the action. Then, select a preset email template and customize the email in the email builder. Don’t forget to include dynamic elements such as the customer name and coupons in your email.
8- Thank your VIP customers
Showing that you appreciate your audience goes a long way in conveying the message that you care about your customer base. You’ll want to first identify your high-value users. To do this in Growmatik, you can set the condition as User Behavior > Orders placed and Total Spent Time as a personalized automation.
You can also define custom segments based on custom criteria such as total order value, Last purchase date, number of coupons used, among more in the people section by using the method we explained in Step 2. Once you set the segment as the condition, set Send Email as the action and start crafting the content of your email.
9- Send re-engagement emails to cart abandoners and inactive customers
When it comes to your product and brands, your customers will have a limited attention span. It’s up to you to ensure that customers are re-engaged with your business. The best way to go about this is by touching base using content relevant to them, not by sending out some cookie-cutter follow-up email.
In Growmatik, you can do this by using an already defined segment like User Behavior > Away and set a time period of inactivity. Or, you can create a more sophisticated segment by going to the people section and input a series of metrics that are the most relevant such as the last visit date, last purchase date, last email opened on, among others. Set the action as Send Email and then you can proceed to craft the content of the follow-up email.
For those visitors who abandoned their cart, set the condition to User Behavior > Abandoned Cart and the action to Send Email. In the email builder, you can style it as you wish, however, make sure that you use the dynamic tag option to include the name of the customer.
10- Show a special landing page to inactive users
To appeal to inactive customers, you can make small changes to your existing homepage, such as “We haven’t seen you in a while!” or “We’ve missed you!” Or you can build up a new page only for inactive customers. In addition to this, it’s always a good idea to offer discounts or other incentives to get them to begin interacting again with your WooCommerce business.
In Growmatik, using the same method as re-engagement emails, find the away customers using User Behavior > Away or custom filtering in the people section and then set the action as Show Page (to redirect inactive users) or Personalize Page to personalize a section of your default homepage.
In this article, we walked you through the 10 ways to boost your WooCommerce business with personalized automation. As you’ve probably already realized, personalization is not the fancy, complicated marketing practice that it used to be. It is a must for any online business that wants to stay relevant. With personalized automation, you try your chances at competing to buy and retain customers’ attention. In the new decade, businesses of all sizes should embrace this fundamental principle in their business culture.
With all-in-one tools such as Growmatik, you don't need a developer or an expensive arsenal of personalization tools to put this into practice onto your WooCommerce website. Thanks to its very generous free plan, you can send 10,000 emails, manage 2,000 subscribers and personalize your website for 10,000 visits entirely for free every month. What’s even better is that all paid plans also come with a 1 month free trial. So get started for free and make marketing for your WooCommerce business more relevant.