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The Mobile Book Review – Smashing Magazine

The Mobile Book Review – Smashing Magazine

There is so much free information on Mobile Design
Why do I need this book?

Most of my “aha” moments came from Smashing Magazine books after I had turned off my computer, television, phone and I opened one of their books and read through some of the chapters again to see if there was a different meaning, or I can discovered a different idea from a different angle.  You never do this with a blog post or e-book; you just read it and move on, never to come back.  Books are different. It’s just that feeling of escaping the internet noise, being focused on one thing, on one chapter, on one word that will make the difference:  the “aha” difference.

Why I buy Smashing Magazine Books?

Because they have printed versions. You can always delete a blog post, e-book, video, but you can’t delete a book that has been published. There is a stamp of approval that the information is good and the people who contribute know what they are talking about. The Mobile Book is no different as it was written by the best in the business, people who are thinkers and leaders in our industry.

Remember! People have Habits, and you are not going to change them.

When you are designing for the mobile market remember that people are used to holding, opening and touching their mobile devices in very specific ways and they will not change their habits just for you. The one piece of advice I would share is to keep it simple and to the point, “don’t make me think” is the new approach to mobile web design. With all the many choices users have, you will not succeed if you give them too much and they don’t’ know what to do in the first second after they open your website. One of my most successful WordPress Themes is the “Grid Theme Responsive”. There is no navigation on the mobile design; simply the logo and images that you can scroll down to view the images/posts. No one ever complains about being too simple, they just use it and love it.

Hint: 3 seconds on the desktop, 1 second on mobile – make every second count. Keep it simple and don’t make me think.

You don’t need to show everything on the mobile. “I don’t have time for everything, just give me the cheese.”

 

The Review of  The Mobile Book

The book is a perfect length, around 330 pages of the mobile goods. The book is basically  divided into 3 parts:

1. The History of mobile – where it came from and how it got here.

2. The Future of mobile – where it’s going and how we can prepare for the future.

3. The Now section – where it is now and how we should adapt and use it in the most effective way possible.

It’s good to know the history of where the mobile came from and how it hit us like a ton of bricks. Since history always repeats itself, once you understand the history you will be better prepared for the future.  “I skate to where the puck is going to be, not where it has been” – Wayne Gretzky

No one can predict the future, especially with today’s technology. Things change so fast that we don’t even have time to adopt one method being that another is already around the corner. However, the one thing that will never change is the consumers need for simplicity and ease of use. That’s what mobile design is about; keep it simple and provide me only what I need.

“What we can be certain of, however, is that the future will be full
of new technologies—each bringing new opportunities to innovate,
delight customers and improve people’s lives. Many new products
will be developed, but if history is anything to judge by, quite a few
of these will fall short of their full potential.”

The Now time is very important as we cannot go back to the past (just yet) and we don’t know the future.  The only thing we can do is try and make today better. The book talks about the weight of the page and how the speed will affect the browsing on your mobile device. It gives examples of code snippets that you should use to hide some parts of your website and focus on the important parts. “Image optimization needs to come back to the fore” as we did in the old days when we had dial-up connections and the size of the webpage actually mattered.  We are back in the circle, but now it’s time for the mobile.

“When building a responsive website, performance optimization
needs to be baked into its design and implementation from the very
beginning of the project.”

“My final advice is this: don’t try to predict the future. Carefully
observe what’s happening today, and learn about what is coming
next. Think of ways to build flexibility into each and every product
you develop. Make the best decisions you can make based on your—
or your client’s—circumstances, goals and constraints.
And be prepared for change.”

My little “aha” moment from the mobile book…. Go outside and walk around the city and see how people interact with their mobile devices. Do you see more people using their phones vertically or horizontally? Ask them if they ever use the phone vertically instead of horizontally, and for what reason? Why not?  Is it a habit?… It will help you design the mobile version of your next website much better. What phone are they using? iPhone vs Android? Are they willing to switch? Why not? Habit again?… Remember they will not change for you, you will have to change for them.

 

Who is this book for?

Anyone from college graduates who need to understand Responsive design, to experts who need to understand where the future is headed and how to get there before anyone else. To a regular web designer who just needs some examples and proof to convince their bosses/clients to invest in mobile design.

 

“The best time to plant a tree is twenty years ago.
The second best time is now.”
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No risk: 100-day money-back guarantee. Get the Book, Do Something Amazing! GO
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Order Now – The New Smashing Magazine Book

Still Not Convinced! Quick Example..

Imagine you are waiting for a train, holding a cup of coffee in one hand and your phone in another..You open a website to read a blog post.. Which layout would you want to see… Hint: “Its very hard to zoom-in to a website on your phone with one hand”…