The eCommerce community is rapidly growing and with it, the revenue generated each year. And so it is really important to find a low competitive niche and setup your store. However, the good thing is you can easily start an online boutique using a fast boutique theme and a powerful hosting platform.
However, it is more necessary to create a unique marketing strategy for your business. In this post we will share some unique marketing tools and apps that you can use to make your store stand out. And if you looking to open your own online store using WooCommerce we have a step by step tutorial on how build an online store using WordPress and WooCommerce in 2020. If you looking for reliable WooCommerce Hosting Provider we have a list of the best ones.
ReferralCandy is currently the most trending app for retaining customers and growing sales using WOM marketing. You can use it for creating a referral marketing program. For those who don’t know, referral marketing is an eCommerce strategy where a customer is rewarded for recommending the service to their friends or family. Both the one referred to and the one referring can get rewards in the form of vouchers, discounts, points and more. You can even use the free plugin from the WordPress directory.
Email marketing is something that marketers have been using from the old times of the internet, and surprisingly, it still works. It is, however, a bit of a saturated marketing strategy, so you need to create personalized emails to your subscribers. MailChimp provides an all-in-one solution for creating subscription popups, customizing emails and sending it out. You can use it for free.
Another great way to generate more sales is by improving the conversion rate for existing customers. Candybar helps you create a loyalty program without having too much trouble. With this app you can reward customers for choosing your store over your competitor’s for a specific product, or service.
You can use this app if your store is Shopify based. It is used for creating an upsell strategy. Upsell is when a customer likes a product and the store recommends a more expensive product with more benefits and features. You can do upsell marketing on both the product page as well as checkout page. They even have a guide on upsell shopify to help you get started.
The last in our list is easycall. You can actually improve your sales by boosting your support response rate. This app helps you provide a calling option to your store. You can either use the cloud based phone call service to provide fast-track support, or use a click to call widget to connect with your customers.
With increasing eCommerce business websites in every niche, it is everyday becoming more difficult to create a profitable online boutique. You can use the above mentioned apps and tools for creating unique marketing campaigns that require little to no investment, and provides high search results.
Another great way to generate traffic over the time is by using a blog. You can use your blog to build an active community and promote it on social media. Here’s how to start a blog in just a few minutes.