Attention is an AI-powered sales enablement platform designed to streamline and enhance the sales process for revenue teams.
Founded in 2021 and headquartered in New York City, Attention leverages artificial intelligence to automate routine sales tasks, provide real-time coaching, and deliver actionable insights from customer interactions.
Designed for fast-growing sales teams, Attention helps eliminate repetitive tasks, boost team productivity, and provide actionable feedback from every customer interaction.
By harnessing advanced natural language processing and machine learning, Attention automates a wide range of sales-related activities—from CRM data entry and call transcription to follow-up emails and performance coaching.
Its core mission is to allow sales professionals to focus less on administrative work and more on building relationships, closing deals, and improving outcomes.
Key Features
- Follow-Up Automation: Drafts personalized follow-up emails based on call insights, enabling timely and relevant communication with prospects.
- AI Sales Agents: Automate various sales workflows, including CRM data entry, follow-up emails, and coaching scorecards, allowing sales representatives to focus more on engaging with clients.
- Call Recording & Transcription: Captures and transcribes sales calls across platforms like Zoom, Microsoft Teams, and Google Meet, supporting over 100 languages. This enables the creation of shareable summaries and insights.
- AI Coaching Scorecards: Evaluates sales calls against established frameworks such as MEDDIC and BANT, providing feedback to improve sales techniques and performance.
- CRM Auto-Update: Integrates with over 200 tools, including Salesforce and HubSpot, to automatically update CRM entries, reducing manual data entry and ensuring data accuracy.
Who Uses Attention?
Attention is used by high-performing sales teams across industries—especially in SaaS, tech, B2B services, and finance. Whether you’re running a 5-person outbound team or managing a global sales organization, Attention scales to fit your workflows.
Its user-friendly interface, quick onboarding, and plug-and-play integrations make it a powerful tool for sales leaders, reps, and operations teams alike. Real-world users have reported:
- 30% reduction in manual data entry
- 25% faster deal cycles
- Significant improvements in rep ramp-up time and coaching effectiveness
Why It Stands Out
Unlike many other call recording or coaching tools, Attention doesn’t just analyze calls after the fact—it enables real-time coaching, proactive follow-up suggestions, and CRM automation that actually saves reps time. Its strong emphasis on sales science (frameworks + AI) ensures consistency across your team’s conversations, and its coaching insights help reps improve call-by-call.
