Updated: Jan 03, 2023 By: Dessign Team

Are you looking for the best Email Subscription Popup Plugins for WordPress? We put together a list of the best free and paid email subscription popup plugins to help you generate more leads and get more people to signup for your newsletter or subscription.

1. Optinmonster – Popup and Subscription


Active Installations: 1+ Million | Rating: 5 out of 5 stars (300+ Reviews) | Performance: 99% | Updates & Support: Yes | WordPress: 5.3+

Over the years, we found that many businesses struggle to collect emails simply because the tools aren’t easy to use and are far too expensive. So we started with a simple goal: build powerful enterprise-level technology to help businesses grow their customer base and revenue. Instantly grow your email list, get more leads and increase sales with the #1 most powerful conversion optimization toolkit in the world.

OptinMonster is the ultimate popup builder and marketing plugin that helps you get more email subscribers, increase sales, and grow your business.

OptinMonster allows you to create beautiful popup forms, email subscription forms, sticky announcement bar (hello bar), gamified spin a wheel opt-in forms, and other types of interactive popups for your site in minutes, not hours!

OptinMonster generates more subscribers, leads and sales from the traffic you already have. All it takes is 3 simple steps…

2. MailerLite: Design and Launch Popups Yourself

MailerLite: Design and Launch Popups Yourself

Active Installations: 10,000+ | Rating: 4.8 out of 5 stars (100+ Reviews) | Performance: 99% | Updates & Support: Yes | WordPress: 5.3+

MailerLite makes it easy for anyone to design and build popups by using a drag and drop builder. You don’t need to code!

You can now build popups that match your website’s design, or you can choose one of  MailerLite’s pre-built templates to quickly create popups that are optimized to convert. 

MailerLite’s popup builder gives you the power to create popups exactly how you want, including:

  • Customizable sizing: Choose from a variety of shapes and sizes, so that you can decide how it appears on your screen
  • Popup behavior settings: You decide exactly how and when your popup appears
  • Promotion popups: Incorporate countdowns, surveys, products, social media and app download links in your popups
  • Segmentation: Add your subscribers to your chosen interest groups when they sign up
  • Performance tracking: Analyze the performance of your popups with conversion and impressions stats 
  • GDPR: All settings are GDPR-friendly by default, with checkboxes, pre-written permissions and EU subscriber segmentation

MailerLite popups are always responsive, mobile-friendly and compatible with search engines like Google (so no need to worry about your rankings)! 

In addition to popups, you can create your own email marketing campaigns with MailerLite. It’s as easy as drag and drop! You can also create your own embedded signup forms, landing pages and even entire websites—all without having to write code.

3. Growmatik – Marketing Automation and Personalization

Growmatik – Marketing Automation and Personalization

Active Installations: 20,000+ | Rating: 4.5 out of 5 stars (100+ Reviews) | Performance: 97% | Updates & Support: Yes | WordPress: 5.3+

Growmatik automates your marketing and personalizes your customer experience across their journey by highly-personalized web pages, emails and popups.

  • Automate all marketing activities in one dashboard
  • Discover the customer journey
  • Segment audience based on behavior and interests
  • Personalize website content as unique as your visitors
  • Send the right email to the right audience at the right time
  • Display highly-targeted and more personal forms and popup


A robust marketing automation solution that utilizes user types and behavior to personalize your message for every touchpoint (emails, popups, website content) – and all this syncs up with each other.

Marketing tools currently on the market are disconnected and fragmented and address only on one or two touchpoints. And the majority of the available tools are simply not natively integrated with WordPress/WooCommerce.

Growmatik is the meeting point between personalization, marketing and automation in WordPress. It’s a marketing solution that uncovers user behavior, stages and attributes of their journey on a website and uses this information to automatically deliver personalized emails, popups, website content and more.

4. Interactive Popup Library by Crocoblock

Active Installations: 60,000+ | Rating: 4 out of 5 stars (400+ Reviews) | Performance: 97% | Updates & Support: Yes | WordPress: 5.3+

Interactive Popup Library is a set of 50+ responsive popups for content gamification on any
Elementor website. The popups provide an interactive experience thanks to 4 different
switch types: Click, Scratch, Peel, and Slide Out. One of the game-changing advantages is
an opportunity to fully customize your popup:

● Animate the popups with 13 existing animation effects.
● Set the popup open event using one of 6 options available.
● Decide whether to show it once or multiple times.
● Show the popup on all website pages or on a certain one.
● Style up premade popups with the help of easy drag&drop JetElements plugin and
Elementor widgets.

For those who work with WordPress and Elementor, this bundle of popups is a real time-
saver. Moreover, with the help of JetPopup plugin, you can create a popup from scratch and
fill it in with all essential elements.

5. Hustle Marketing, Social Share, Email Opt-in Form, and Popup Plugin

Hustle Marketing, Social Share, Email Opt-in Form, and Popup Plugin
Hustle Marketing, Social Share, Email Opt-in Form, and Popup Plugin

Active Installations: 90,000+ | Rating: 4.7 out of 5 stars (500+ Reviews) | Performance: 97% | Updates & Support: Yes | WordPress: 5.3+

Create targeted marketing campaigns, keep customers from leaving your site, and build your mailing list with WordPress PopUp – it’s an incredibly easy to use and completely free popup plugin for WordPress.

Use the WordPress PopUp builder and create beautiful popups without touching a line of code. Choose style, color, and position, select your target audience, embed images and signup forms, and set when your popup should appear.

6. Optinly – Popup Plugin

Optinly is a powerful WordPress popup plugin

Active Installations: 10,000+ | Rating: 4.8 out of 5 stars (100+ Reviews) | Performance: 98% | Updates & Support: Yes | WordPress: 5.3+

Optinly is a powerful WordPress popup plugin that allows you to create highly responsive popups based on 10+ specific growth goals. Whether you want to grow your email list or reduce cart abandonment, Optinly, with its 60+ popup templates has got you covered. This super cool approach allows all kinds of marketers and eCommerce store owners to create popup campaigns in under minutes – no coding or development skills needed. 

What makes Optinly special and stand apart from other WordPress popup plugins is its clean user interface and the ability to seamlessly connect with 16+ ESPs and Webhooks. Also, the fact that “Optinly comes with sophisticated features in the basic free version” makes it one of the best popup builder plugins around.

Optinly Features

  • 60+ highly responsive WordPress popup templates including email signup forms, lead magnets, cookie notices, and more. 
  • 6+ different types of popup forms that include floating bars, slide-ins, spin the wheel popups, countdown timers, etc. 
  • Inbuilt popup editor to customize popups the way you want – add links, change the background color, redirect visitors and do more.
  • Advance popup triggering options like exit triggers, time delay triggers, URL based triggers, device-based triggers, etc. 
  • In-depth analytics dashboard to view clicks, conversions, specific campaign analytics and to export collected leads as a CSV file.
  • Option to integrate with 15+ top ESPs and APIs like Sendfox, Pabbly, Integrately, MailChimp, MailerLite, etc

Optinly is an ideal popup builder for both beginners and experts who’d want to create popup campaigns on the go with very little/no effort. The plugin is being constantly updated with additional features, which again makes it one of the best popup plugins around.  

7. Getsitecontrol – beautiful email subscription popups for WordPress 

Active Installations: 10,000+ | Rating: 4.6 out of 5 stars (100+ Reviews) | Performance: 98% | Updates & Support: Yes | WordPress: 5.3+

With Getsitecontrol, you can create stylish email subscription forms for your WordPress website within minutes. It brings a versatile popup editor, tons of design customization tools, and over 30 email marketing software integrations. 

For those in a hurry, there is a large gallery of pre-designed templates featuring modal popups, fullscreens, slide-ins, sticky bars, and panels. If you prefer creating popups from scratch, there is an intuitive dashboard with multiple layout templates, a CSS editor, and a mobile appearance editor. You can also import visuals directly from the Unsplash image library or from GIPHY (or from your PC, of course).

Getsitecontrol also allows you to create multi-page popups, add an autoresponder message for every new subscriber, and decide precisely when and where to display the popups using targeting settings.

Getsitecontrol key features:

  • Pre-designed email subscription popup templates
  • Easy style customization, CSS editor
  • Perfect mobile appearance
  • High-quality image gallery from Unsplash
  • Flexible, multi-level targeting
  • Exit-intent technology
  • Integration with all the popular email marketing software
  • Easy-to-use autoresponder (great for delivering lead magnets)
  • Real-time performance statistics
  • A/B testing 

8. Capture and Convert

Capture and Convert
Capture and Convert

Capture & Convert is a plugin that can be used in a number of ways. It comes with 5 “widgets”, each servicing a different area of your marketing goals. Their “Email to Unlock” widget can be used as a lead generation form, newsletter form or a to promote an ebook. The best part about Capture & Convert is you get access to 4 other widgets as well. Share to Unlock, Follow to Unlock, Floating Widget and Call to Action Widgets are all included in the same plugin.

9. Popup Maker – Responsive popup, Exit Intent Pop up, Email Optins, Autoresponder & More

Popup Maker
Popup Maker

Popup Maker can rocket the efficiency of your products, the attractiveness of your website, the flow to your website, the traffic at your social accounts, the flexibility of your projects, the number of your core customers, the ease of usage of your website, the lightness of perception of your product and website.

With the smart tools of Popup Maker, you can add needed elements and create a popup which can contain elements like: Image popupCountdown popupHTML popupVideo popupSubscription popup (with quick sending Newsletter opportunity), Contact popupSocial popupIframe popupAge restriction popupOptin formsSpinner popupFacebook page popupGoogle map popup. You can even mix them in one popup, including several elements in one popup. So you can have a Subscription popup with Countdown, or an Image popup with Social buttons – it’s all up to your imagination.

10. Sumo – Boost Conversion and Sales

Sumo – Boost Conversion and Sales

We just updated our pricing! Use Sumo for FREE and only pay when you get more customers.

Sumo is the most powerful tool to grow your email list, increase conversions, and generate more sales for online businesses. More than 37,000 online businesses use Sumo to convert more purchases and delight their customers.

Here’s what Sumo can do for you:

  • Grow your email list with timed popups across your site
  • Schedule one-off marketing emails or email drips to communicate with your subscribers
  • Ecommerce integrations and features to win back customers who abandon their cart and increase average order value
  • See the ROI from every email subscriber and sale you make

11. Popups, Welcome Bar, Options and Lead Generation Plugin – Icegram

Icegram is the best plugin to easily create beautiful optins and call to actions of your choice, show them to targeted visitors and convert them to customers and fans.

Icegram eliminates the need to hire a developer. You can easily set it up within minutes and start recording results right away.

Icegram is full-featured, easy to use, trusted by 40,000+ users.

Create unlimited popups of every type you need and customize every popup from theme and position to targeting and cookies.

12. Email Subscription Popup

Email Subscription Popup
Email Subscription Popup

Wp Email Subscription is a plugin that can be used as a newsletter subscription. This is very easy to use the plugin. Admin can set if newsletter modal should appear for each unique visit for any page or home page.Admin can also set link for newsletter signup. When click on the link the modal popup of newsletter signup will appear. This plugin provides full customization of each and every label messages and error messages. This plugin can be used for any website localization.

Additionally, admin can view the list of subscribers and also can delete selected subscribers. Admin can send a mass email to subscribers. Admin can also view the list of unsubscribers. This plugin also can be used for responsive sites.

13. PopupAlly

If you’re looking to grow your list, then PopupAlly is the no-fluff free WordPress popup plugin for you. With built-in advanced features this lightbox popup plugin allows you to build your list as people are about to exit your website.

Exit-intent popups allow you to capture lost visitors and have been shown to increase conversion by over 300%. PopupAlly allows you to create advanced popup signup forms in under 5 minutes, even if you don’t know code. PopupAlly’s visual editor allows you to customize the look-and-feel of your popups with an instant preview, saving you lots of time.

Beyond popups, with PopupAlly you can also design an optin box that’s embedded anywhere on your site like in your sidebar, below your blog posts, or under your header as a horizontal opt-in.